Coventry, the UK's 11th largest city, has historically underperformed in retail, ranking a lowly 71st nationally. To address this challenge, a £10.7 million public realm program, part-funded by the European Regional Development Fund (ERDF), was implemented within the city centre.

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This initiative aimed to revitalise the city center by reducing traffic speeds, decluttering the streetscape, and enhancing the public realm for pedestrians. These improvements were designed to create a more attractive and safer environment, ultimately attracting investment and boosting retail performance.